Behind the Blend Name: Creating “Beauregarde”

When it comes to naming our blends at Brez Coffee Co, we don’t just slap a name on a bag we craft an experience. And few blends embody that creativity quite like Beauregarde, our bold and whimsical blueberry-infused roast inspired by none other than the gum-chewing champion herself: Violet Beauregarde from Willy Wonka and the Chocolate Factory.

A Berry Bold Inspiration 🍇

Violet Beauregarde is known for many things: her sass, her confidence, and of course, the iconic moment when she turns into a giant blueberry after testing Willy Wonka’s experimental gum. That unforgettable scene sparked the idea: what if we could take that same unforgettable berry burst and turn it into a rich, aromatic coffee that packs just as much flavor—without the swelling side effects?

So Beauregarde was born.

The Flavor Profile: Blueberry Meets Bold Roast ☕

Unlike most flavored coffees that lean into sweetness, Beauregarde walks a fine line between playfulness and richness. We started with a smooth, medium roast base that carries natural chocolate and nutty undertones. Then we infused it with a natural blueberry essence, giving each sip a fruity top note without overpowering the body of the coffee.

The result? A coffee that’s unique, just like Violet, and perfect for fans of bold choices and bolder brews

Why We Made It

At Brez, we believe every coffee should tell a story—and Beauregarde is our love letter to imagination, creativity, and a little bit of rebellion. Violet never followed the rules, and neither do we when it comes to crafting blends. Whether you’re gaming, creating, or just vibing to your morning routine, this brew is made to shake things up.

Brewing Tips for the Best Blueberry Experience 🔮

• Try it black first—trust us, you’ll want to experience the flavor as-is.

• For a cold brew, let it steep for 12–18 hours. The blueberry notes shine when chilled.

• Add a dash of cream and a tiny bit of sugar if you want a “dessert” coffee—like drinking blueberry pie in a mug.
  

Limited-Time or Forever?

Currently, Beauregarde is part of our rotating specialty flavor lineup—so if you see it in stock, don’t wait. Like Wonka’s factory doors, this blend opens up only when the time is right.

Final Thoughts: You’re Turning Violet, Violet!

Whether you’re a lifelong fan of Roald Dahl’s magical world or just someone who wants to try a blueberry coffee that isn’t artificial or cloying, Beauregarde is your golden ticket.

Ready to try Beauregarde?
👉 Shop Now — and step into a world of pure imagination, one cup at a time.